FOR TLD REGISTRY OPERATORS
ADG brings business strategy, RSP platforms, DNS, hardware, compliance, registrar operations, trust and safety, continuity, and growth into one coordinated service for TLD operators worldwide.
English and Indonesian support is available for new launches, migrations, and upgrades to existing registry operations.
ONE PARTNER, ONE OPERATING PLAN
Operating a TLD takes more than DNS and a domain registration platform. Operators must bring policy, commercial models, registrars, software, hardware, security, reporting, support, and recovery into one dependable operation.
ADG helps design that complete system. Start with core RSP services, select individual modules, or engage ADG as an end-to-end technical partner from planning through operations and continuous improvement.
ONE END-TO-END PROGRAM
End-to-end means that every business, platform, infrastructure, readiness, operations, and growth decision connects through one architecture and ownership map.
ONE ACCOUNTABLE PARTNER
ADG coordinates registry, DNS, software, hardware, security, and consulting specialists so handoffs, risks, and ownership remain clear throughout the TLD lifecycle.
Plan
Build
Launch
Operate
Grow
REGISTRY LIFECYCLE
Each stage has clear outputs, decision owners, and a defined relationship with the stage that follows.
Define why the TLD exists, who it serves, how the registry creates value, and which operating capabilities it needs.
Provide the technical backend that processes domain transactions and connects the registry with registrars and related systems.
Build the layer that keeps the TLD reachable, trusted, secured, monitored, and recoverable.
Make sure systems, registrars, data, procedures, and teams are ready before a new registry launches or an existing service moves.
Run compliance, reporting, registrar, trust and safety, continuity, public services, and data governance through one operating rhythm.
Use registry data to improve retention, distribution, revenue, registrar experience, and the next generation of services.
DELIVERY ENABLERS
These capabilities are used when the registry architecture or operating model needs custom software, physical infrastructure, integration, automation, or private AI.
Custom portals, APIs, billing, CRM, automation, and integrations for operator and registrar processes.
Explore software servicesServers, networks, storage, HSMs, capacity, redundancy, installation, and support for primary and recovery sites.
Explore hardware solutionsAI for knowledge search, document processing, automation, and analytics with data controls designed from the start.
Explore private AI servicesEach capability can be used modularly. Scope, SLAs, integrations, and ownership are defined in the proposal and service agreement.
END-TO-END SCOPE
Use each area as a standalone service or combine them into one implementation program.
Define target markets, registration policies, registrar models, revenue plans, launch phases, and operating needs before technical investment begins.
Build or operate systems for domain transactions, operator portals, registrar integration, data, reporting, and internal workflows.
Run the core technical services that keep a TLD reachable, trustworthy, and recoverable during disruption.
Design and integrate servers, networks, HSMs, primary and recovery sites, and monitoring for registry operations.
Build controls, evidence, and procedures so the team is ready for audits, incidents, change, and applicable technical obligations.
Keep services running while onboarding registrars, improving user experience, and expanding the TLD market.
End-to-end includes growth and monetization strategy plus agreed commercial operations. Creative campaigns, media buying, performance marketing, direct sales, pipeline ownership, and revenue targets are included only when defined as a separate scope.
ENGAGEMENT MODELS
Scope follows your business stage, existing systems, regulatory needs, domain volume, and internal team capabilities.
For organizations preparing a new TLD and needing business design, platform, infrastructure, integration, testing, and operating readiness.
For operators changing RSPs, upgrading platforms, improving security, or reducing dependence on legacy systems.
For registries needing a long-term technical partner for monitoring, maintenance, registrar support, reporting, and continuous development.
WHAT THE ENGAGEMENT PRODUCES
The final statement of work is tailored to the TLD, current environment, applicable obligations, and launch or migration target. These are the working artifacts normally used to make delivery measurable.
A shared technical and operating baseline before implementation begins.
Evidence that systems, data, registrars, and teams are prepared for cutover.
The controls and reporting rhythm used after launch or migration.
INDICATIVE DELIVERY PATH
Durations are confirmed after discovery. A new TLD, an RSP migration, and an incremental modernization have different dependencies, testing windows, and approval paths.
Confirm goals, current capabilities, obligations, dependencies, and decision owners.
Define the target service, implementation stages, controls, and acceptance evidence.
Configure or build systems, integrate participants, and prove readiness through staged tests.
Execute cutover, stabilize the service, and move into the agreed operating cadence.
ADG can lead the agreed technical and operating scope, while the registry operator retains decisions and obligations that belong to the Registry Agreement holder or another authorized party.
| Work area | ADG leads | Registry operator leads | Decided together |
|---|---|---|---|
| Business & policy | Analysis, operating design, and implementation advice | Business authority, registry policy, and final approvals | Priorities, success measures, and roadmap |
| Platform & infrastructure | Architecture, delivery, integration, documentation, and agreed operations | Business requirements and authorized access to dependent systems | Acceptance criteria, capacity assumptions, and change windows |
| Compliance & trust | Evidence preparation, workflows, monitoring, and response coordination | Accountable decisions, formal submissions, and authority-bound actions | Risk treatment, escalation, and exercise outcomes |
| Launch & continuity | Test coordination, cutover runbooks, technical recovery, and stabilization | Go-live authorization and stakeholder decisions | Readiness review, rollback decision, and post-launch priorities |
The signed proposal and service agreement are the authoritative source for scope, RACI, service levels, dependencies, exclusions, and acceptance criteria.
FROM PLAN TO OPERATIONS
We map business goals, TLD policy, current systems, registrars, risks, data, and operating constraints.
The team defines architecture, scope, stages, ownership, success measures, and an implementation estimate.
Software, infrastructure, integrations, documentation, and security controls are built and tested in stages.
We coordinate testing, registrar activation, data movement, cutover, and stabilization monitoring.
Services are monitored, incidents handled, performance reviewed, and the next improvements prioritized together.
WHY ADG
Product decisions, domain policy, architecture, security, and operations are handled as one system rather than separate projects.
Experience from s.id, 321.id, rsp.id, and domain infrastructure shapes a practical, operations-oriented approach.
ADG is based in Indonesia and supports cross-border needs in English and Indonesian with adaptable scope.
Performance claims, infrastructure scope, SLAs, and implementation schedules are defined in the proposal and service agreement for the selected solution.
EVIDENCE BEFORE COMMITMENT
During qualification and discovery, the evidence set is matched to the proposed scope and appropriate confidentiality controls.
Artifacts that show how the proposed registry service is designed, connected, and accepted.
Artifacts that show how daily operations, incidents, and recovery are expected to work.
Artifacts that make control ownership and recurring obligations visible.
Scope-relevant references from ADG's domain products and registry infrastructure experience.
Customer-identifying materials, security-sensitive details, certifications, performance figures, and reference contacts are shared only when applicable, current, authorized, and covered by appropriate confidentiality terms.
FREQUENTLY ASKED QUESTIONS
These answers describe the service model. The signed proposal and agreement define the final scope for a specific registry.
Not automatically. The registry operator remains the party holding its applicable agreements and accountable obligations. ADG performs and coordinates the technical and operational responsibilities explicitly assigned in the service agreement.
Yes. RSP, DNS, software, hardware, migration, managed operations, and growth work can be scoped independently or combined under one program.
Yes, subject to discovery and cooperation from the relevant parties. The migration plan covers data, interfaces, registrar readiness, testing, cutover, rollback, stabilization, and required approvals.
No. Dates and service levels depend on the selected scope, TLD type, dependencies, volume, integrations, approval path, and operational model. They are defined in the proposal and service agreement.
Typically business authority, policy decisions, timely approvals, access to dependent parties and systems, and actions that only an authorized agreement holder can perform. The exact responsibility matrix is agreed during discovery.
The program defines acceptance criteria and evidence for platform, integration, data, registrar, security, continuity, operational, and cutover readiness. Go-live remains an explicit authorized decision.
Tell us about your TLD, business stage, current systems, registrar targets, and operating challenges. ADG will help map the scope and first step.
Discuss your registryWe usually respond within 1–2 business days.
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