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New gTLD / Guide

Understanding new gTLD numbers: scale, costs, and key considerations.

The numbers behind the new gTLD programme help applicants see a more realistic picture: the level of competition, the costs to prepare for, and the technical decisions that shape a TLD's journey. This guide brings key data together as context for applications in evaluation and future plans.

6 min read
01

How many new gTLDs were applied for in 2012?

ICANN received 1,930 applications during the 2012 New gTLD Round application window (January 12 – May 30, 2012). This was substantially higher than ICANN's initial projections of 500–1,000 applications.

Of those 1,930 applications:

  • ~1,217 TLDs were eventually delegated into the DNS root zone (as of 2025)
  • ~400 applications were withdrawn or terminated before delegation
  • ~313 applications were contested strings that required contention resolution
  • ~66 strings went to public auction for contention resolution
  • ~100 applications were still in various stages of evaluation as of late 2024

The gap between applications (1,930) and delegations (~1,217) reflects withdrawals, failed evaluations, and contention losses. The effective delegation rate was approximately 63%.

02

New gTLD breakdown by category

The 1,930 applications from 2012 broke down approximately as follows:

CategoryApplicationsNotes
Generic (open)~1,100.SHOP, .CLUB, .APP, .ONLINE
Brand (.BRAND)~600.GOOGLE, .AMAZON, .NIKE
Geographic~100.BERLIN, .TOKYO, .NYC
Community~130.MUSEUM, .HEALTH, etc.

Brand TLDs were the second-largest category. Most large multinational corporations with strong trademark portfolios applied. Brand TLDs operate under Specification 13 of the Registry Agreement, restricting registration to the brand owner exclusively — they do not sell domains to the public.

Generic TLDs form the commercial backbone of the new gTLD ecosystem. The most successful generic new gTLDs by registration volume include .TOP, .XYZ, .ONLINE, .SITE, .SHOP, and .APP.

03

What does a new gTLD cost? The full cost breakdown

New gTLD costs have several components:

  • ICANN: The 2026 Round base evaluation fee was USD 227,000 per application, plus applicable path-specific fees.
  • Contention and objections: Costs depend on the processes the application encounters.
  • Backend and operations: RSP, DNS, security, integration, support, and SLA follow actual proposals.
  • Professional services: Strategy, documentation, legal, and financial planning follow the agreed scope.

There is no single total budget for every applicant. Use actual quotes and separate initial costs, operating costs, and a contention contingency.

04

ICANN-evaluated RSPs: compare current status and scope

ICANN's RSP evaluation program helps applicants compare providers against technical and operational requirements.

  • Current status matters: Check the official list; provider status can change.
  • Scope matters: Main and additional-service evaluations are shown separately.
  • Capacity matters: Confirm that the provider can support the application and operating model.
  • The agreement matters: Responsibilities, service targets, cost, and migration terms should be explicit.

ADG has cleared ICANN's Main RSP evaluation and provides registry technology and operational support from Indonesia.

05

What to expect from the ICANN 2026 round

The ICANN 2026 New gTLD application window ran from 30 April to 12 August 2026 and is now closed. More than 1,600 applications were submitted according to ICANN's post-window announcement.

What matters next:

  • Evaluation: Applications move through the relevant string, applicant, financial, and operational reviews
  • Contention and objections: Competing or challenged strings may require additional resolution steps
  • Contracting and readiness: Successful applicants complete contracting, RSP coordination, and required technical testing
  • Delegation: Timing varies by application; complex cases can take materially longer than straightforward, uncontested applications

Applicants should follow ICANN's current program milestones and use the official evaluated-RSP list when confirming backend support.

FAQ

Frequently asked questions

How many new gTLDs are active today?

As of 2025, approximately 1,200 new gTLDs from the 2012 ICANN round are delegated and active in the DNS root zone. This compares to about 1,930 applications received in 2012.

How many applications are expected in the 2026 round?

As announced by ICANN on 22 September 2026, 1,616 applications were proceeding after the submission and administrative-check stages, from 1,663 applications submitted. Use ICANN's official program updates for later changes.

What percentage of 2012 gTLD applications were approved?

Approximately 63% of 2012 applications (about 1,217 of 1,930) resulted in TLD delegations. The remainder were withdrawn, failed evaluation, or lost contention auctions.

What is the most expensive new gTLD ever purchased at auction?

The .WEB string was the most expensive contention auction outcome in the 2012 round, with the winning bid reportedly exceeding USD 135 million. .APP sold for approximately USD 25 million to Google.

Next step

Preparing a new gTLD application or operation?

ADG helps applicants and operators assess backend registry needs, technical readiness, and the operational steps needed to run a TLD.

Explore ADG new gTLD consultingExplore new gTLD support →

Read next

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    Applying for a New gTLD: A Guide for 2026 Applicants and the Next Round

  2. 02 / New gTLD

    ICANN New gTLD 2026: A Guide for After You Apply

  3. 03 / DNS & DNSSEC

    DNSSEC: How to Know DNS Answers Can Be Trusted